Business Management Essay Example | Topics and Well Written Essays - 1250 words - 1

Business Management - Essay Example Google has succeeded in taking advantage of opportunities in emerging technologies. The process has involved a deliberate attempt to streamline search engines, revolutionize the advertising industry and centralize data and tools. In addition, it has embarked on a mission to digitize books and provide open source mobile phone operating system. Android has emerged as a great operating system for low-cost mobile phones. Furthermore, the organization has focused on changing the way human beings interact with technology every day. In the process, it has succeeded in creating a diverse portfolio of products that range from desktop, mobile, web and hardware products. Moreover, it has managed to be a consistent top performer in surveys on the most attractive organizations for graduates. The organization has also benefited from the ability to maintain high rates of employee retention. As a result, it has managed to utilize some of the most talented minds in the technology industry. Google is involved in a very competitive market. The plethora of products and services that it offers ensure that the organization is faced with competition from many sectors. However, the organization has managed to create new sources of competitive advantage. The new sources include integration and a keen understanding of the external environment (Foss 2012, p. 1). Google has a robust infrastructure that cannot be replicated easily by other organizations. The organization has established a strong reputation for having a vast technology infrastructure. Competing search engines such as Bingo and Yahoo would have to find a way for ensuring that the organization has the speed and comprehensiveness that it possesses. The services offered by the organization cannot be possible without its robust infrastructure. The resources make it difficult for its rivals to provide a similar service. For instance, an organization